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about me
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SOCIAL MEDIA STRATEGY / SOCIAL MEDIA CONSULTING / SOCIAL COPYWRITING / SOCIAL MEDIA MANAGEMENT / CRISIS & RISK MANAGEMENT / COMMUNITY MANAGEMENT
CREATIVE STRATEGY / CREATIVE CONSULTING / CREATIVE & PROJECT MANAGEMENT / CREATIVE COPYWRITING / WIX STUDIO WEB DESIGN
Hi there, I'm Liam.
I'm a creative specialist working in Social Media, Content & Creative services, with a love for helping brands exist & engage with purpose.
With a background in clarinet performance, I'm currently a Senior Social & Content Manager at Resolve Content - where I combine my background in creative/performance industries with insight and data-fuelled strategies to empower our clients' social & content executions.
At Resolve, I lead and execute social media communication campaigns and strategies, using social listening insights and industry-leading tools to generate recommendations and work across end-to-end creative projects to provide content decisions and reports. I also manage and mentor a junior team of social media specialists, content coordinators, community managers, and interns, ensuring high-quality and consistent content production across multiple platforms and channels.
practice administrator
NORTHEND MEDICAL CENTRE
July 2015 - July 2024
intern - emerging artists & education
MUSICA VIVA AUSTRALIA
August 2020 - November 2020
project management & administration
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Managing a database of entries into the inaugural Strike a Chord chamber music competition, including organisation of all video entries into relevant state folders for judging
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Assessing individual entries against the entry/selection criteria, to ensure all entries not meeting contest rules were flagged accordingly
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Managing pre-screening feedback sheets from adjudicators, including amending grammar & spelling.
reporting & analysis
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Creation & collation of insights and data from the inaugural competition, to assist with planning for future editions of the competition.
social media community manager
G SQUARED
February 2021 - July 2021
acting lead social media community manager
G SQUARED
July 2021 - February 2022
team lead - 24/7 social media community management
G SQUARED
February 2022 - December 2022
key clients
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Specsavers ANZ
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Monash University
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AGL Energy
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Stockland
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Western Digital Group (WD & SanDisk APAC)
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Bunnings Warehouse
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University of NSW
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Macquarie University
account management
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Account Manager for 15 Community Management clients, including weekly, fortnightly and monthly WIP meetings, as well as daily email, phone and face-to-face correspondence.
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Responsible for strategy, reporting and onboarding of all new clients, as well as existing accounts.
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and assistance in preparing pitch/tender presentations.
workflow & process improvement
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Client liaison to improve and evolve monitoring & reporting processes for existing accounts.
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Creation of new onboarding & process documentation for the community management team.
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Introduction and facilitation of monthly team training days, to liaise between client feedback and the community management team, as well as team training opportunities.
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Process & documentation updates to ensure currency of all staff & client onboarding and training processes.
community management
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Monitoring & Management of online social communities using software such as Sprout Social, Emplifi, Brandwatch, Sprinklr, Hootsuite, Social Studio, Meta Business Manager & more.
team management & leadership
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Ongoing management, mentorship, and support of 15-30 contractor community managers.
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Responsible for hiring, interviewing and advertising roles within the community management team.
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Development of team protocols including monitoring updates, mentorship and team training protocols.
social media management
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UGC identification, ideation & scheduling of posts for clients (where needed).
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Assistance managing the retainer content schedules.
content coordinator
RESOLVE CONTENT
January 2023 - February 2023
social media & content manager
RESOLVE CONTENT
March 2023 - September 2024
senior social media & content manager
RESOLVE CONTENT
October 2024 - Present
key clients
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headspace National Youth Mental Health Foundation
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Amazon Music
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CanToo Foundation
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Dementia Australia
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PakTech
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Thrive Fertility
social media & creative strategy
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Development of Social Media Strategies for current, new and prospective clients.
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Responsible for the development & oversight of all community management strategies.
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Collaboration on & participation in Social Media & Content pitches for new clients.
project & account management
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End-to-end project & account management, implementation, and collaboration on content campaigns, as well as managing all social media campaigns (including briefing, review & feedback to the creative team).
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Oversight & implementation of all community management campaigns.
reporting & analysis
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Creation, management & presentation of all monthly and quarterly reports.
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Oversight and presentation of all weekly reporting for clients.
team management & leadership
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Ongoing management, mentorship, and support of the junior social & content team members (Social Media Specialist, Content Coordinators, Community Managers).
workflow & process improvement
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Implementation & Management of a new Project Management system (Asana) across both Resolve Content & the Media Precinct Group.
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Transfer of all social management to Sprout Social, application & acceptance into the Sprout Social Agency Partner Program.
more about
what I do
I'm experienced in overseeing and optimising a brand's presence across multiple social media platforms, integrating insights from existing organic social media management as well as social listening to inform a well-rounded, data-backed social media strategy.
Another consideration is earned social media - ensuring your customers and followers amplify your brand messages and consideration through strategic shares and mentions - aiding in the visibility of your brand.
By effectively managing these elements, I can help your brand build a strong, authentic online presence that resonates with your audience and drives sustained growth, engagements, and results.
With my experience in social media marketing, I can maximise your brand's social media presence with paid social media.
I have experience collaborating on overarching advertising strategies, ensuring that the strategy used for your paid social media activity works, and is backed by data and insights. No matter the objective, I can help you to amplify your brand message with tangible results.
With experience managing campaigns with various objectives, including developing conversion and donation creative assets, I can work with you to achieve optimal results.
I'm experienced in social strategy - creating insight-led, and data-backed strategies to increase engagements, performance or conversions.
With my background in community management & engagement, I know how to develop proactive and reactive strategies for growth, and to foster positive sentiment across all social-first aspects of your brand.
I'm experienced in managing the production of social creatives, as well as content for your brand.
From TikToks to Conversion assets, from Audio scripts to SEM Copy, i'm experienced in managing and creating it all.
I'm experienced in managing the production of social creatives, as well as content for your brand.
From TikToks to Conversion assets, from Audio scripts to SEM Copy, i'm experienced in managing and creating it all.
Looking to redesign your web presence? I'm experienced at creating and managing the design of new Wix Studio websites.
Wix Studio is an easy to manage platform, allowing you to gain control of the finalised website - with tools to ensure future blog posts, additional pages, or changes to copy stay on-brand, and in a consistent style.