about me
.jpg)
SOCIAL MEDIA STRATEGY / SOCIAL MEDIA CONSULTING / SOCIAL COPYWRITING / SOCIAL MEDIA MANAGEMENT / CRISIS & RISK MANAGEMENT / COMMUNITY MANAGEMENT
CREATIVE STRATEGY / CREATIVE CONSULTING / CREATIVE & PROJECT MANAGEMENT / CREATIVE COPYWRITING / WIX STUDIO WEB DESIGN
Hi there, I'm Liam.
I'm a social & creative specialist with a love for helping brands exist & engage with purpose.
With a background in clarinet performance, I'm currently a Cultural & Social Insights Strategist at We Are Social. I thrive at the intersection of data, insights, and creativity; combining my background in creative/performance industries with strategic thinking to empower social & content executions for my clients.
Previously, I was the Social, Community & Content Director at Resolve Content, where I led the Social & Community, Content, Production & Creative Operations teams. I strategised, planned, project managed, optimised and analysed campaigns for clients across social media & traditional content verticals, as well as collaborated on wider communications & media strategies. Using social listening insights and industry-leading tools to generate recommendations, we generated purposeful campaigns and creative deliveries for clients' campaigns.
As part of my role, I also managed and mentored a junior team of social media specialists, content coordinators, designers, producers, community managers, and interns, ensuring a high-quality and consistent content production approach across multiple platforms, channels and creative outputs.
A highlight of the role was delivering a pro-bono brand campaign for Batyr, where we developed and delivered a contextual brand campaign to encourage young people to speak out about their mental health. This campaign had over 300 total assets, with 175+ for contextual OOH placements alone!).
Northend Medical Centre.
PRACTICE ADMINISTRATOR
July 2015 - July 2024
project management & administration
-
Managing a database of entries into the inaugural Strike a Chord chamber music competition, including organisation of all video entries into relevant state folders for judging
-
Assessing individual entries against the entry/selection criteria, to ensure all entries not meeting contest rules were flagged accordingly
-
Managing pre-screening feedback sheets from adjudicators, including amending grammar & spelling.
reporting & analysis
-
Creation & collation of insights and data from the inaugural competition, to assist with planning for future editions of the competition.
Musica Viva Australia.
INTERN - EMERGING ARTISTS & EDUCATION
August 2020 - November 2020
responsibilities
-
Preparation of pitch and response to brief materials for new business.
-
Preparation of brief responses and community management strategies/FAQ documentation.
-
Account Lead for 15 always-on clients plus additional ADHOC clients, responding to all client enquiries and running regular WIP meetings.
-
Management of 20-30 contact community managers working 24 hours per day, including performance appraisals, rostering, training, hiring and implementing quarterly team training days.
-
Preparation & oversight of client reports, including daily, weekly and monthly summaries for all clients.
-
Implementation of rostering software (Deputy) and creation/management of updates to internal process documentation (Confluence + Teams).
achievements
-
150% increase in new business acquisitions during my tenure (including converting 3x ADHOC clients to retainers).
-
Providing agile & flexible servicing for clients (including the introduction of scaled services) to provide services during peak times (high volumes of traffic lead to scaled service and additional monitoring).
G Squared.
TEAM LEAD - 24/7 SOCIAL MEDIA & COMMUNITY MANAGEMENT
February 2022 - December 2022
LEAD SOCIAL MEDIA COMMUNITY MANAGER
July 2021 - February 2022
SOCIAL MEDIA COMMUNITY MANAGER
February 2021 - July 2021
key clients
-
Specsavers Australia & New Zealand
-
Monash University
-
AGL Energy
-
Stockland (Retail, Living & Retirement)
-
Western Digital Group (SanDisk APAC & WD APAC)
-
Bunnings Australia & New Zealand
-
University of New South Wales
-
Office of the eSafety Commissioner
responsibilities
-
Preparation of pitch materials and presentation of response to brief materials for new business.
-
Dissection of client creative briefs, including preparation of creative/communications strategies and plans. Collaboration with the creative team to produce response materials.
-
Management of finances systems (including quoting, invoicing & reporting/analysis) ensuring projects maintain a minimum of 30% profitability.
-
Account lead for all major clients, ensuring prompt responses to client queries, delivery of all creative work, and running regular WIP meetings.
-
End-to-end project management across all clients, including briefing creative teams, review of all creative outputs and triage of client feedback.
-
Provide support and leadership to the junior team (including coordinators, executives, designers, contractors and freelancers) including 1-on-1 meetings for 5 direct reports.
-
Oversight on all client reporting, including presentation of PCRs to clients.
-
Workflow & process improvements for the creative agency, including implementing Project Management Software (Asana), Social Management software (Sprout Social) and Creative Review software (Filestage).
achievements
-
Leveraging efficient project management & briefing to increase profitability & billings of creative projects from 5%-10% average margin to 30% minimum margin for all clients.
-
Creative ideation, direction & management of the creative asset rollout of a pro-bono brand campaign that included over 300+ individual creative assets.
-
Led an integrated creative & media approach on headspace ‘The Push-Up Challenge’ fundraising assets that led to a 30%+ increase in donations in FY25 (while challenge competitors saw decreases)
Resolve Content.
(Media Precinct Group)
SOCIAL, COMMUNITY & CONTENT DIRECTOR
April 2025 - July 2025
SENIOR SOCIAL MEDIA & CONTENT MANAGER
October 2024 - March 2025
SOCIAL MEDIA & CONTENT MANAGER
March 2023 - September 2024
CONTENT COORDINATOR
January 2023 - February 2023
key clients
-
headspace National Youth Mental Health Foundation
-
batyr (Youth Mental Health)
-
Amazon Music (Music/Activations)
-
Save the Children Australia (Non-Profit)
-
Tall Bob (Technology/SaaS)
-
Bowls NSW (Sports Marketing)
-
Campaign Edge (Government)
-
Insurance Australia Group (IAG) (Insurance)
-
Telstra Enterprise (Technology)
responsibilities
-
Preparation of pitch materials and presentation of response to brief materials for new business.
-
achievements
-
Leveraging efficient project management & briefing to increase profitability & billings of creative projects from 5%-10% average margin to 30% minimum margin for all clients.
-
We Are Social.
CULTURAL & SOCIAL INSIGHTS STRATEGIST
October 2025 - Present
FREELANCE ACCOUNT DIRECTOR
August 2025 - September 2025
key clients
-
Qantas
-
KFC Australia
-
eBay
-
Lion (Hahn, Kirin Ichiban, Tooheys, XXXX, Kirin Hyoketsu)
-
Woolworths
-
BIG W
more about
what I do
I'm experienced in overseeing and optimising a brand's presence across multiple social media platforms, integrating insights from existing organic social media management as well as social listening to inform a well-rounded, data-backed social media strategy.
Another consideration is earned social media - ensuring your customers and followers amplify your brand messages and consideration through strategic shares and mentions - aiding in the visibility of your brand.
By effectively managing these elements, I can help your brand build a strong, authentic online presence that resonates with your audience and drives sustained growth, engagements, and results.
With my experience in social media marketing, I can maximise your brand's social media presence with paid social media.
I have experience collaborating on overarching advertising strategies, ensuring that the strategy used for your paid social media activity works, and is backed by data and insights. No matter the objective, I can help you to amplify your brand message with tangible results.
With experience managing campaigns with various objectives, including developing conversion and donation creative assets, I can work with you to achieve optimal results.
I'm experienced in social strategy - creating insight-led, and data-backed strategies to increase engagements, performance or conversions.
With my background in community management & engagement, I know how to develop proactive and reactive strategies for growth, and to foster positive sentiment across all social-first aspects of your brand.
I'm experienced in managing the production of social creatives, as well as content for your brand.
From TikToks to Conversion assets, from Audio scripts to SEM Copy, i'm experienced in managing and creating it all.
I'm experienced in managing the production of social creatives, as well as content for your brand.
From TikToks to Conversion assets, from Audio scripts to SEM Copy, i'm experienced in managing and creating it all.
Looking to redesign your web presence? I'm experienced at creating and managing the design of new Wix Studio websites.
Wix Studio is an easy to manage platform, allowing you to gain control of the finalised website - with tools to ensure future blog posts, additional pages, or changes to copy stay on-brand, and in a consistent style.