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Fostering positive sentiment with Forest Claudette
Agency
Resolve Content
Client
Amazon Music & Sony Music Australia
Role
Social Media & Content Manager, Copywriter
Project type
Social Media Creative, Events & Activations, Sentiment & Social Analysis
To launch an Amazon Music exclusive track for Melbourne-based indie-RNB artist, Forest Claudette, we created a suite of social assets alongside a social competition, to lead to a fan event.
The Challenge
To celebrate the launch of Aria-award-winning Forest Claudette’s Amazon Original track ‘Can’t Stop’, Amazon Music tasked us with producing an exclusive fan experience to drive positive sentiment and fan engagement around the collaboration.
The Approach
Held at a gallery in Melbourne’s trendy north-east, the ‘paint-and-sip’ experience invited 50+ media, influencers and fans to paint their own masterpiece while listening to the song for the first time.
The event featured a live Q&A session, custom swing media wall and a live acoustic set from Forest, building an intimate connection with fans and gaining strong earned media attention. Further boosting campaign reach, we produced eye catching campaign collateral to promote Forest and the hit song they produced with Amazon Music.
