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‘We Just Did‘ Brand Campaign
Agency
Resolve Content
Client
batyr
Role
Director, Producer, Strategist, Copywriter, Account Manager
Project type
Production, Social Media & Creative Strategy, Creative Optimisation
WHAT WE DID
We developed a brand campaign platform and implementation plan that encouraged young Aussies to speak openly about their mental health – no matter where they are.
THE CHALLENGE
Starting conversations about mental health… in unlikely places
batyr needed to strengthen brand awareness and position itself as a leader in the youth mental health space - all while showcasing its unique value of storytelling and empowerment. In a crowded mental health space, highlighting their point of difference was crucial.
THE INSIGHT
If talking about mental health is uncomfortable but ‘candy salad trauma dumping’ on TikTok is not, it’s clear the game has changed... we need to break the rules.
THE APPROACH
We developed a brand campaign spanning digital, print, out-of-home, and traditional media channels. As the main focus of the campaign was to highlight the ability to open up about mental health no matter where you are, we had a contextual and flexible approach to our creative assets - featuring multiple mental health conditions as well as multiple locations within all creatives.
